Russell Sutter

Russell Sutter is a bespoke lifestyle brand offering sustainable, American-made home goods and apparel for the discerning customer.

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Russell Sutter catalog cover featuring a table lamp with a floral print shade on the left and a blonde women wearing a dress in the same floral print on the right. They are separated by a bright pink vertical stripe with the Russell Sutter logo in the center.

When it was time to bring the Russell Sutter brand to life, I recognized the significance of three essential programs in establishing a unified and impactful brand identity: Photoshop, Illustrator, and InDesign. Illustrator was instrumental in crafting the logo design, while Photoshop facilitated image manipulation for both print and web-based projects. InDesign, on the other hand, was utilized for catalog layout purposes.

Branding

Logo

Adobe Illustrator has always been my go-to tool for creating sleek and professional logos for clients. The result was a unique and eye-catching design that perfectly embodies the essence of Russell’s brand.

Business Card

Size: 2.5″ x 2.5″ (Square)
Paper Type: 16 pt. Cardstock
Lamination: Silk
Printed Side: Front and Back
Foil Color: Silver
Foil Side: Foil on Front

Hangtag

Size: 3″ x 3″
Paper: 16 pt. Cardstock
Lamination: Silk
Printed Side: Front and Back
Foil Color: Silver
Foil Side: Foil on Front

Stainless Steel Nameplate

2.375” x 0.375” with 3/32” radius corners
.015” thick satin silver stainless
background etched frosted
black foam adhesive

Window Cling

Size: 29.5″ x 53″
Shape: Square/Rectangle
Material: White Static Cling

Marketing

Using Adobe InDesign, I was able to create a polished and professional catalog for Russell Sutter. I was able to create a layout that showcased all of the products in an appealing and organized manner. As a result, Russell Sutter now has a catalog that accurately reflects the quality of their products and services.

Post Card

Using Adobe Illustrator, I carefully crafted the layout to showcase Russell Sutter’s unique brand identity and messaging. One of the standout aspects of the design is the signature hot pink color that draws the eye and makes the postcard instantly recognizable.

  • Size: 4″ x 6″
  • Paper: 16 pt. Cardstock
  • Lamination: Silk
  • Printed Side: Front and Back
  • Foil Color: Silver
  • Foil Side: Foil on Front

 

Email

Utilizing the email marketing platform Constant Contact, I was able to design an eye-catching email that will resonate with Russell Sutter’s target audience. As a professional email marketer, I understand that creating an engaging campaign requires attention to detail and a deep understanding of the client’s needs.

E-commerce Website Design Project

As the project manager and designer, I successfully completed an exceptional website design project for Russell Sutter, LLC. Leveraging WordPress and harnessing the powerful WooCommerce platform, I crafted a dynamic and responsive e-commerce site that proudly showcases the brand identity I created. From the captivating logo and brand colors to the skillful photo manipulation and layout techniques, every aspect radiates creativity and professionalism.

In addition, my fabric prints and graphic design work have been thoughtfully incorporated into various products showcased on the site. Powered by the MySQL database management system, the website offers seamless functionality, ensuring efficient management of product information.

All images utilized on the site were obtained with explicit permission from Russell Sutter, LLC.

Website Wireframes

Deco Noir Stripe

The Deco Noir Stripe print is a vibrant and bold design created with Illustrator and Photoshop. Its ombre stripes in bright colors add a punch of excitement to any garment or accessory. The gradient effect from one color to the next creates a captivating and sophisticated look. 

Moody Stripe

Introducing the Moody Stripe print, a mesmerizing combination of horizontal and diagonal stripes created using Illustrator and Photoshop. The print boasts a moody palette of purples and grays, perfectly complemented by shades of lilac and teal, adding a touch of playfulness. With undulating lines and bold color-blocking, this graphic design is ideal for all types of applications ranging from fashion to home décor.

Starburst Blush

Introducing the Starburst Blush print – an exquisite graphic pattern created using Illustrator and Photoshop. This innovative design displays a captivating array of starbursts in assorted sizes and shades, ranging from enchanting purple to refreshing teal and aqua. The starbursts are beautifully dispersed over a gentle blush pink background, creating a mesmerizingly unique print that adds a touch of elegance and sophistication to any project it’s used for.

Moody Fan

As a lover of all things Art Deco, I wanted to create a piece of artwork that paid homage to the bold fan patterns from that era. Using both Illustrator and Photoshop, I meticulously crafted this unique design. Though it’s reminiscent of the Art Deco movement, the Moody Fan print has a contemporary feel that will fit seamlessly into any modern home or office.

Butterfly Effervescence

Allow me to introduce you to the Butterfly Effervescence print that I designed using Illustrator and Photoshop. This stunning print showcases silhouettes of butterflies in various sizes, elegantly fluttering their wings in flight. The composition of the print is such that the butterflies are more concentrated at the bottom, and become fewer as they ascend to the top creating an effervescent quality. This art piece was made specifically to be sandblasted onto the back of an acrylic settee, transforming it from a mere piece of furniture to an exquisite piece of art. With its organic pattern and graceful imagery, the Butterfly Effervescence print is sure to captivate and mesmerize anyone who sets their eyes upon it.

Get in Touch

I am excited to connect with you and discuss any potential projects or collaborations. As a digital designer, I am always looking for new opportunities to use my skills and creativity.

Phone Number

917.603.1768

E-Mail Address

joe@joesplace.net