Branding

My approach to branding is rooted in the understanding that strong visuals are essential for effectively conveying a brand’s identity and message to consumers.

Elevate Your Brand

My proficiency in Photoshop, Illustrator, and InDesign enables me to develop unique brand identities that resonate with target audiences. Through these advanced design software, I am able to create visually appealing logos, graphics, and layouts that embody the core values and messages of a brand. With my expertise in HTML, CSS, PHP, JavaScript and MySQL, I am also able to seamlessly integrate these designs into websites and other digital platforms, ensuring a consistent brand experience for users. 

When it was time to bring the Russell Sutter brand to life, I recognized the significance of three essential programs in establishing a unified and impactful brand identity: Photoshop, Illustrator, and InDesign. Illustrator was instrumental in crafting the logo design, while Photoshop facilitated image manipulation for both print and web-based projects. InDesign, on the other hand, was utilized for catalog layout purposes.​

As the project manager and designer of an impactful branding design project, I brought the BCCLS brand to life through the strategic utilization of three essential programs: Photoshop, Illustrator, and InDesign. Illustrator played a crucial role in crafting captivating business card and bookmark designs, while Photoshop enabled seamless image manipulation for both print and digital projects. Additionally, InDesign was utilized to meticulously layout the brochure, resulting in a cohesive and visually appealing brand identity. This project successfully showcased my expertise in branding design and my ability to create a unified and impactful online presence.

I am delighted to present a remarkable branding design project that I had the privilege of leading as the project manager and designer for the BCCLS Connect intranet platform. Throughout this project, I truly comprehended the significance of utilizing two indispensable tools, Photoshop and Illustrator, to create a cohesive and impactful brand identity. With an artistic touch, I expertly crafted the logo and favicon designs using Illustrator, while also wielding the power of Photoshop for seamless image manipulation across diverse print and web-based projects.

I had the pleasure of creating the brand identity for a wonderful company known as Kika’s Place. In addition to designing the eye-catching logo and creating a sleek color style guide, I also crafted a wide variety of marketing materials that including business cards, postcards, brochures, emails, and a visually stunning website. The website was created using an array of powerful technologies including HTML5, CSS3, PHP, and a powerful MySQL database providing the user with seamless experience. For added security, we integrated the Shopify e-commerce platform using the “Buy Button” option, allowing for secure and easy online shopping. Not only does the website showcase the company’s brand identity, it also includes a variety of advanced features such as a registration option, personalized welcome messages for members, a shopping cart feature, and much more.